Sun-Sentinel wins 11 awards for advertising excellenceBy CLAY MCFERRIN,
JACKSON — The Sun-Sentinel has been presented with 11 awards for excellence in the annual Mississippi Press Association Better Newspaper Contest Advertising Division.
Among the honors were five first-place plaques and a second-place award for overall Advertising Excellence — the top prize awarded to daily and weekly newspapers in each of six circulation classes.
The Deer Creek Pilot of Rolling Fork won first place in Advertising Excellence, while The Simpson County News of Mendenhall took third place in the category in Weeklies Class F.
The awards, for advertising service provided to customers during 2016-2017, were given Saturday during MPA’s Mid-Winter Conference.
The contest was judged last fall by volunteers from the Kentucky Press Association.
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In competition among all weekly newspapers, Sun-Sentinel Office Manager Krista McFerrin won first place in the category of Best Classified Page or Section.
In another category judged among all weeklies, Krista McFerrin won first place for Best Classified Display Ad, a design she created for the Charleston Farmers Market.
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In The Sun-Sentinel’s circulation class, Krista McFerrin received a first-place plaque in the category of Best Health Care Ad in Color, for an advertisement that she designed for Tallahatchie General Hospital and Charleston Clinic to promote sports physicals and back-to-school wellness checks.
In the category of Best Financial Ad in Color, Krista McFerrin received a first-place plaque for an ad for Tallahatchie County Bank.
Krista McFerrin earned a first-place plaque in the category of Best Retail Ad in Black and White, for a design she created for the 2016 Gateway to the Delta Festival.
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In the category of Best Editorial Section or Edition on Newsprint, Sun-Sentinel Editor and Publisher Clay McFerrin and his wife, Krista McFerrin, received a second-place award for their collaborative work on “Gridiron Spotlight,” the newspaper’s 2017 football season preview section, and a third-place award for their joint efforts on “Salute to Our Hometown Graduates,” the 2017 high school graduation edition.
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Krista McFerrin won individual third-place honors for:
» Best Magazine Ad in Color (Financial, Institutional or Service), for an ad she designed for The Diabetic Shoppe in The Phone Book, The Sun-Sentinel’s annual glossy telephone directory.
» Best Financial Ad in Color, for an ad she created for Tallahatchie Title Loans.
» Best Political Ad in Color, for an ad crafted for Charleston Mayor Sedrick Smith
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Awards for editorial (news) excellence during the 2017 calendar year will be handed out in June at the joint Louisiana Press Association/Mississippi Press Association convention in New Orleans.
IN THE PHOTO: Mississippi Press Association President Paul Keane (right) presents a first-place plaque to Krista McFerrin of The Sun-Sentinel during a Saturday advertising awards luncheon at the Jackson Hilton. (Photo by Anthony Warren)